Users First - UX Essentials

Users First - UX Essentials

Skills you´ll gain in this course: User Experience Design (UX), Prototype, Wireframe, User Experience Design (UXD), UX Research, Figma, Usability testing, Interaction, Universal Design and WCAG 2.1

Module 1: Introduction to UX

1.0 Module Purpose and Learning Objectives

1.1 Understanding User Experience

  1. What is UX design?

The primary goal of user experience (UX design) is to enhance and optimize how people interact with a digital product or services. Whether the interaction involves reporting a stolen phone to an insurance company, enjoying TikTok videos, or finding information about the side effects of a new medication online, the experience should be seamless, enjoyable and straightforward.

User Experience design is the process used to create products that are easy to use, enjoyable and gives value to the end users. And in this course you will learn the steps of this process and how to apply these steps.

3, What is the Core of UX Design?

UX design is About the user. It is not about what you want to design, it is about what the user wants you to design.

What do you mean “UX is about the user”??

I was part of the team that developed and launched NRK Super.no. I was hired as a frontend developer/web designer and was part of a larger, crossfunctional team.

After launching nrksuper things were going well. Every time we launched new content (different types of interactive web content) we had a lot of clicks and visitors. But according to Google analytics the users didn’t stay there long.

I was not happy. I realized that the main reason we got so many visitors was because NRK is a huge broadcasting corporation and not because our design and content was amazing. How could we make the users stay longer? How could we make users love our content?  I started experimenting. One year later I launched a game who became NRKs most played game ever. It was so popular that the TV Channel decided to make an ad and promote it on the TV screen. That had never been done before.

What had happened? How was that even possible? It was because I had used user- centered approach. User-centred design leads to increased engagement because the approach gives the users exactly what they want. Tailering user-centerd approach towards the overall business goal is the best way to boost your competitiveness and do success. And yes, we manged to beat Disney.

  1. Good vs. Bad UX – In Everyday Life

Video: good vs bad user experience

Da telefonen ble stjålet i London og det ikke var mulig å anmelde den. Real Life, relaterbart, WCAG, uu Den gangen jeg ikke rakk flytoget fordi avvik var for dårlig markert i appen og buss stoppet nedlagt.Dårlig: Å ta buss i Australia God: Å ta buss i Norge.

The Multidisciplinary World of UX Design

UX Design is not a standalone field; it integrates skills and methodologies from multiple design disciplines. Understanding these various areas provides a better grasp of the UX role and helps identify which skills to advance in. Typically, a UX designer is expected to have a broad knowledge of all design disciplines and deep expertise in one.

We no longer design for the web – we design for the people

Thirty years ago, we called it web design. Today, what we used to call web design has evolved into distinct fields: User Interface Design (UI), Interaction Design (IxD), User Experience Design (UX), Information Architecture (IA) and Service Design (SD). This evolution reflects the modern digital landscape and its complexity. We no longer just create websites; now we develop complex systems, multifunctional apps, digital products and services. However it also reflects that the power has gone to the user (USER Interface design, USER expereinse design) in the way the core of these new design disiplines are all about creating simple and userfreindly the human machine interaction.

The design industry’s roles (eg UI, IxD, IA, UX, SD) are numerous and overlapping, leading to confusion and difficulty in defining each dicipline and  role. However, some core definitions include:

Thirty years ago, we called it web design. Today, it has evolved into distinct fields: User Interface Design (UI), Interaction Design (IxD), User Experience Design (UX), Information Architecture (IA), and Service Design (SD). This evolution reflects the complexity of the modern digital landscape, where everything must be user-friendly despite its intricate nature. We no longer just create websites; now we develop complex systems, multifunctional apps, and digital products and services.The design industry’s roles (UI, IxD, IA, UX, SD) are numerous and overlapping, leading to confusion and difficulty in defining each role.

The following list is based on the core definitions of the various design dicipiines:

Designer roles relevant to the UX role
  • Interaction design (IxD) is about creating seamless interaction between a user and a digital product.
  • UI design (UI) is the visual design of a digital product, website or app such as the layout, colors, typography, icons, etc.
  • Service design takes a broader view on the customer journey and focuses on creating seamless experiences across multiple touchpoints – both digital and pfysical.
  • Information architect design is about organizing and labeling content to make the product  (eg, redesigning a website) usable and understandable, while enhancing user experience.

And at last as a definition we already know:

  • UX design (UX) is about enhancing and optimizing how people feel when interacting with a digital product or service.

In order to enhance and optimize the user experience of a digital product, we apply practices from User Interface Design, Information Architecture, and Interaction Design into the UX process. Sometimes even Service Design. Additionally, incorporating psychology, storytelling and real-life experiences further improves the user experience. You will learn more about UX design multidiciplinary nature throughout this course.

1.6 Understanding the UX design process

The UX design process is crucial because it helps designers create apps, websites and products that the users want and need. It also helps designers map what users DONT want, so that they don´t waste time and resources developing  a product nobody will use.

The process consists of varuoius steps and each step has its purpose. The UX design process is iterative and non-linear and includes all the steps neded in order to create successful products the users love. That also meets business goal.

UX Design Process Steps and goals

  1. User Research and Discovery

The goal of Research and Discovery is to gain a comprehensive understanding of users, their needs, and behaviors, as well as the problem or challenge, the market, stakeholders, product, and technology.

2. Define and Scope

The goal of define and scope is to define the problem to be solved and outline the project scope.

3. Ideation

The goal of Ideation is to generate ideas and solutions for the defined problem.

4. Design

The goal of design is to creat  detailed designs for the solution.

5. User Testing and Iteration

The goal of user testing and iteratipon is to test designs with users to gather feedback and iterate on solutions.

6. Implementation

The goal of implementation is to develop and launch the product.